FLAGSHIP STORE

FLAGSHIP STORE MILANO

Showroom x Cesar

2026

The new Cesar flagship store in Milan, inaugurated during the Milano Design Week 2026, is conceived as an immersive environment where architecture and design unfold as a continuous narrative. Spread across three levels in the heart of Milano, the space results from a radical transformation that redefines existing volumes and develops as an open, fluid system, where areas flow seamlessly without rigid hierarchies, alternating between more expansive and more intimate settings. Materials, surfaces, and calibrated combinations shape a layered spatial landscape in constant dialogue with the architecture. At the core of the space, a sculptural helical staircase with a diameter of 3.6 meters connects the different levels and organizes the overall spatial perception. Its stainless steel structure, defined by a rhythm of solids and voids and enhanced by a vibrant material finish, acts as the central pivot and primary spatial device.
Around this element, the flagship unfolds as a flexible and continuous organism: more than a showroom, it is an open architecture designed to foster dialogue and design exploration.